It is our CSR objective to offer long-term, transformative solutions that empower these communities to thrive amid changing times. In this, we call for ownership and participatory efforts at multiple levels by involving all our stakeholders strategically.

Intervention areas
JSW Cement - Livelihoods
Livelihoods

We are dedicated to an ongoing effort aimed at improving the livelihoods of villagers through the implementation of sustainable farming and non-farming practices.

These efforts are currently underway in various locations, including Nandyal in Andhra Pradesh, Salboni in West-Bengal, Kutra in Sundargarh District, Jajpur in Odisha, Nagaur in Rajasthan and Hatta in Damoh district in Madhya Pradesh

The initiatives that have been undertaken include:

Empowering Women

Promotion of Self-Help Groups (SHGs) among women, focusing on financial inclusion and skill training to enhance their economic independence.

Agricultural Allied Activities

Promotion of activities like animal husbandry to increase household income diversification.

Farmer Support

Providing training and consistent support to farmers, enhancing their agricultural knowledge and skills.

Farm Equipment Centers

Establishment of two Farm Equipment Centers catering to the specific needs of farmers, ensuring access to essential tools.

Women's Skill Development

Skill development efforts benefiting approximately 957 women, offering training in areas such as tailoring, jute product manufacturing, and embroidery.

Income Generation Programs

Successful implementation of income generation programs, including vegetable and mushroom cultivation, for SHG women.

Fish Farming Initiatives

Initiation of fish farming in four community ponds, creating new economic opportunities for the community.

Capacity Building

Commitment to capacity building through programs that empower 813 SHG members across various domains.

Cattle Health Camps

Regular Cattle Health Camps and vaccination drives to ensure the wellbeing of both the community and their livestock.

Education

We are making concerted efforts to improve the quality of education and keep more students in school to ensure that more students are able to complete secondary education.

These efforts are currently underway in various locations, including Nandyal in Andhra Pradesh, Salboni in West-Bengal, Kutra in Sundargarh District, Jajpur in Odisha, Nagaur in Rajasthan and Hatta in Damoh district in Madhya Pradesh

The initiatives that have been undertaken include:

100% Student Enrolment

Commitment to achieving 100% student enrolment and zero dropouts, promoting inclusive and continuous learning.

Enhancing Infrastructure

Focus on enhancing educational infrastructure for better learning outcomes.

Quality Education

Ensuring top-notch education quality with the aid of proper teaching materials and resources.

Digital Classes

Implementation of digital classes in 31 schools to modernize education delivery.

Science Labs

Establishment of science labs in Government schools to facilitate practical learning.

Study Material Distribution

Distribution of study materials to 1,420 students, ensuring access to necessary resources.

Girl Student Support

Provision of bicycles to girl students to enhance their access to education.

Udaan Scholarships

Granting Udaan scholarships to 47 students, promoting academic excellence.

Holistic Growth

Promotion of holistic growth through sports events and special gatherings.

Nutri-Gardens

Cultivation of Nutri-Gardens in 17 Anganwadi Centers and 5 Government schools to promote nutrition and agriculture education.

Revitalized Centers

Revitalization of 3 Anganwadi Centers to provide conducive learning spaces.

Health

Our primary objectives revolve around ensuring top-tier healthcare services for DIZ villages.

These efforts are currently underway in various locations, including Nandyal in Andhra Pradesh, Salboni in West-Bengal, Kutra in Sundargarh District, Jajpur in Odisha, Nagaur in Rajasthan and Hatta in Damoh district in Madhya Pradesh

The initiatives that have been undertaken include:

Quality Health Provisions

Commitment to delivering quality healthcare provisions to the community.

Emergency Ambulance Service

Establishment of emergency ambulance services for timely medical assistance.

Maternal and Child Health Awareness

Initiatives to raise awareness on maternal and child health.

Institutional Deliveries

Steadfast promotion of 100% institutional deliveries for safer childbirth.

Immunization Campaigns

Promotion of immunization to protect against preventable diseases.

Mobile Health Camps

Deployment of mobile health camps to reach underserved areas.

Static Clinic

Establishment of a static clinic to provide consistent healthcare services.

Round-the-Clock Ambulance Services

Ensuring 24/7 ambulance services in Salboni for emergencies.

Antenatal Camps

Organizing 31 antenatal (Matru Suraksha) camps for expectant mothers.

Awareness Programs

Conducting 28 awareness programs on various health-related topics.

Comprehensive Eye Care Camps

Providing comprehensive eye care through specialized camps.

Community Healthcare Coverage

Ensuring comprehensive healthcare coverage for the entire community.

Enhancing Health and Well-being

Dedicated efforts aimed at enhancing the health and well-being of DIZ village residents.

Rural Development

Well-developed infrastructure is key to developing empowered communities. We are working to develop the overall infrastructure of villages and addressing their basic food, water, home and transportation needs.

These efforts are currently underway in various locations, including Nandyal in Andhra Pradesh, Salboni in West-Bengal, Kutra in Sundargarh District, Jajpur in Odisha, Nagaur in Rajasthan and Hatta in Damoh district in Madhya Pradesh

The initiatives that have been undertaken include:

Clean Drinking Water

Commitment to providing clean drinking water through five solar-based water supply structures and functional RO Plants.

Street Lighting

Enhancement of street lighting with 240 solar street light installations for improved safety and visibility.

Infrastructure Development

Development of road and drain infrastructure, including 1,600 meters of drains and 230 meters of roads for better connectivity.

Community-Government Bridge

Bridging the community-government gap by processing 11,554 applications via Haqdarshak to enhance government scheme accessibility.

Local Talent Promotion

Nurturing local talents through sports promotion and cultural programs.

Solar Energy

Utilization of solar energy for sustainable water supply and street lighting.

Community Centers

Construction of two community centers for communal gatherings and activities.

Sanitation

We have partnered India’s Swachh Bharath Abhiyan and are playing a role in eliminating open defecation across Indian villages. In association with the government, we constructed 700 individual household toilets and made 4 villages open defecation free. We are creating awareness on proper solid waste management and segregation of waste at source among school students and plan on extending this to Gram Panchayats and municipalities.

Project Umang
An Education Development Project
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Project Umang is a CSR initiative by JSW Cement Nagaur aimed at fostering the comprehensive development of Government schools within the Nagaur District. A Tripartite Memorandum of Understanding (MOU) has been formally executed among JSW Cement Nagaur, IIT-Jodhpur (serving as the Technical Partner), and Orange Tree Foundation Jodhpur (serving as the Implementing Partners). The primary objective of this project is to establish model schools in Nagaur, fostering an inclusive and technologically advanced learning environment for students. Tools and technologies developed by IIT-J will be integrated into Government Schools, with a particular emphasis on improving proficiency in Mathematics and Language. This initiative holds the potential to significantly impact the lives of over 1200 students attending Government Schools. Project Strategies have been thoughtfully crafted under the acronym "ISHA," where "I" signifies Improved Learning Experience, "S" represents Supporting Infrastructure, "H" denotes Health & Hygiene, and "A" stands for Accountable Communities.

Raising a team of future national-level
football players
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The JSW Football Academy in Salboni was developed, under Mr. Parth Jindal’s vision, to bring to the fore budding talents in the sport from DIZ villages and offer them a platform to train and hone their skills.

Children, especially boys aged under 13 and under 15 from our DIZ villages were chosen to be a part of this team and trained in our academy. Players were provided with game gear, transportation, clothes and nutritious food. First-aid was made available in case of emergencies. Frequent practice matches are organised with different local football teams to gauge the progress of academy boys as well as build competitiveness and confidence among them.

The team won a U-12 sub-divisional district football tournament in Howrah, West Bengal in February 2020 besides other tournament awards. The Football Academy organised a knock-out tournament at the academy grounds for U-13 boys where teams from adjoining DIZ villages like Bankibandh, Borju, Dakhinsole participated. Our team remained unbeaten till the end of this tournament. The Academy plans to expand the scope of tournaments eventually aiming for Nationals.

JSW Football Academy
Success Story
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JSW Cement has played a pivotal role in promoting football through the JSW Football Academy in Salboni. With the launch of our football team, Bangalore FC in 2013, our association with the sport has grown deeper. In line with our MD Mr. Parth Jindal’s vision of paving way for a strong national football team, we have actively tried to nourish talent to provide professional training to children inspiring them to become pro footballers.

The objective of the Academy is to search and bring out the hidden talent in the Direct Impact Zone (DIZ) villages and surrounding areas and provide them with a platform to train and develop children from budding to professional football players. A special focus is given to those who come from the backward and underprivileged section of the society.

The stepping stones of training and pruning the young lads

  • During the inception Scouting was carried out under the strict guidance and rules of Bengaluru Football Club (BFC) Team in Salboni for selection of the boys.
  • Preference was given to the boys aged under-13 and under- 15 from our DIZ villages and surrounding areas.
  • We also undertook measures to mobilise parents, school teachers and community youth to cover almost all the under-15 children
  • The academy practices 3 days a week with the following schedule of:
    • Under- 11 and 13 (14 players)- Monday, Wednesday and Friday
    • Under- 15 (22 players) - Tuesday, Thursday and Saturday

Anup Singh resides at Sirishboni village of Salboni with his parents. He belongs to SC community. He comes from a very humble background. His father is a small farmer and mother is homemaker and somehow they manage to maintain their livelihood. Anup introduced in Academy on December 2019 as under-15 boys through scouting. Since then he has been practicing in our academy as per the practice schedule and guidance of the academy coach Mr. Subhas. He is very talented and working very hard to sharpen his football skills. Gradually he has developed himself to become a professional football player. In many of the tournaments he played, recognized as highest scorer, man of the match etc. and led the team to win the Title.

In 2022 Salboni academy became the District Sub-divisional Champion where he was recognized as heights goal scorer with 17 goals in 5 matches which helped the academy to become the champion. In 2022 he also selected as Striker of Ramkrishna Sporting Club and played the 2 nd Division Calcutta Football League with scoring of 5 goals.

Currently he has been selected in Mohunbagan Club as a professional player. Mohunbagan Club is also made the official contract with Mr. Anup for the year 2023-24 with the remuneration and all other facilities as per the standard practice of the club. He is playing the matches in Kolkata League, which is currently going on.

Our Committee Members

Mr. KN Patel: Chairman
Mr. NK Jain: Member
Mr. J.K. Tandon: Member
Mr. Biswadip Gupta: Member
Ms. Sutapa Banerjee: Member

Our CSR Policy

CSR policy Download - PDF

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