The people residing in the village of Krishnagiri, 256 kilometres away from the city of Hyderabad, were suffering from problems that were diverse and impactful at the same time. Inadequate roads, shattered homes and the lack of basic infrastructure and sanitation almost crippled the lives of the villagers.
Due to the inability to buy cement in bulk, because of the lack of funds, JSW decided to start an initiative where the residents of Krishnagiri could slowly start to rebuild their homes.
With the concept of differed payments and easy instalments, the residents were now able to purchase cement from their local ration shops, and had upto 5 months to pay for them.
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