Campaign stories

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TVC ‘Yaariyaan’, whose story revolved around the bond an IHB (Individual Home Builder) shares with their home and indirectly the brand. The underlying narrative of the film is inspired by a common person, who aspires to build a dream home. We help make this dream come true and promise a lifetime of strength. The legendary music composer A. R. Rahman added his magic with a song that beautifully captures bonds with our family, community, and the nation and how JSW Cement helps strengthen these bonds with its world-class products.

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Swalpa Adjust Maadkoli!

This JSW Compcem campaign harps on the importance of how when it comes to ensuring the foundational strength of one's home, there can be no room for compromise. Compcem, which is known as the No Adjustment Cement, is the best choice in this case owing to its optimal combination of ingredients that offers high strength and increased durability of construction.

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Naattila Evideya?

To build a stronger presence in Kerala, we launched a tactical TVC and campaign in Malayalam. The film marked our foray into hyperlocal content and was built on the concept of ‘Naattila Evideya?’ (Malayalam for ‘where in Kerala are you from?’) for Concreel HD, explaining the qualities of our product being fit for multiple topographies and weather conditions in Kerala.

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Rishton Ki Mazbooti

A home is built with the hard work of countless hands together. Some lend their skills, some offer unconditional support, and some give their care and love. With this film, we salute one such leader who helps build a dream for someone special.

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The Leader’s Choice

Building a strong home is an aspiration for most of us. JSW Cement understands the journey of a homebuilder from a dream to a dream home with cement that grows stronger over the years. Leaders like Sourav Ganguly and Sunil Chhetri, who have lead our sport teams to glory stand by JSW Cement's promise of Badhti Mazbooti, as they too have built the country's dream teams over time, with trust, hard work and commitment.

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