We have undertaken various marketing and brand building initiatives to strengthen the JSW Cement brand
name at each regional level, thus generating further demand for our products. We undertake various
marketing and brand building initiatives, including through print and television advertisements, social
media advertisements, outdoor branding, among others. Some examples are in the snapshots below:
Advertisements
Yaariyaan
TVC ‘Yaariyaan’, whose story revolved around the bond an IHB
(Individual Home Builder) shares with their home and indirectly the brand. The
underlying narrative of the film is inspired by a common person, who aspires to build a
dream home. We help make this dream come true and promise a lifetime of strength. The
legendary music composer A. R. Rahman added his magic with a song that beautifully
captures bonds with our family, community, and the nation and how JSW Cement helps
strengthen these bonds with its world-class products.
This JSW Compcem campaign harps on the importance of how when it
comes to ensuring the foundational strength of one's home, there can be no room for
compromise. Compcem, which is known as the No Adjustment Cement, is the best choice in
this case owing to its optimal combination of ingredients that offers high strength and
increased durability of construction.
To build a stronger presence in Kerala, we launched a tactical
TVC and campaign in Malayalam. The film marked our foray into hyperlocal content and was
built on the concept of ‘Naattila Evideya?’ (Malayalam for ‘where in Kerala are you
from?’) for Concreel HD, explaining the qualities of our product being fit for multiple
topographies and weather conditions in Kerala.
A home is built with the hard work of countless hands together.
Some lend their skills, some offer unconditional support, and some give their care and
love. With this film, we salute one such leader who helps build a dream for someone
special.
Building a strong home is an aspiration for most of us. JSW
Cement understands the journey of a homebuilder from a dream to a dream home with cement
that grows stronger over the years. Leaders like Sourav Ganguly and Sunil Chhetri, who
have lead our sport teams to glory stand by JSW Cement's promise of Badhti Mazbooti, as
they too have built the country's dream teams over time, with trust, hard work and
commitment.
cement
